Houston Dynamo outdoor campaign

Houston Dynamo are an established soccer team in Houston, Texas that play in Major League Soccer. This outdoor campaign establishes attitude change toward soccer, and strikes curiosity in the team without insulting current fans.

Copywriter: David Redd
Art Director: Daniel Sneed
Photography: Daniel Sneed

Rirakkasu Japanese bistro brand identity

This japanese bistro is refine and elegant. It is for high-end clientele, and the menu selection is small due to the chef being one of the country's best. The bistro's design is one of Asian theme with a relaxing green color scheme. The bistro is in Chicago right in the heart of Chicago's theater/arts district.

Art Director: Daniel Sneed


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Lego print ad campaign

This Lego print campaign creates a new attitude toward what one can do with Lego. The campaign allows the reader to imagine where they can go with Lego. No matter the age of the person, Lego can allow a person to literally go anywhere within their mind. The challenge was to take real Lego products from the City product line and directly relate them to the real-world situations.

Copywriter: Daniel Sneed
Art Director: Daniel Sneed
Photography: Daniel Sneed

Houston Aeros outdoor campaign

In the past the Houston Aeros hockey club had weak advertising campaigns. Instead of focusing on the game of hockey, their campaigns were focused more on family entertainment, or using slaptick humor to motivate people to buy tickets to the games. This outdoor campaign was charged with changing the Houston Aero's old image into a new one that educates new fans of hockey without insulting existing ones. The concept is to show the faces of Houston Aeros players and their game-face expressions. The campaign would be placed in high-traffic areas of Houston specifically around I-10, I-45, Loop 610, and I-59. The campaign will give the reader a mental game as they will see a variety of these boards throughout the Houston area and will be able to tie back with what the Houston Aeros want to achieve, which is a championship.

Copywriter: Daniel Sneed
Art Director: Daniel Sneed
Photography: www.aeros.com

BAWLS energy drink print campaign

Bawls Energy has always had a very weak advertising campaign. They're sold in niche market stores, and not many people know about them except for gamers. In a world of energy drink competition, BAWLS' has many advantages over their competitors: their distinctive bottle design with the textured bumps and their niche appeal to gamers.

This campaign focuses on the Halo video game and directly tying that to Bawls Energy. Gamers will appeal to these ads because of the popularity of the Halo video game, and the relation of Bawls to video games.

Copywriting: Daniel Sneed
Art Directer: Daniel Sneed
Photography: Daniel Sneed

Guinness Print Campaign

Guinness has a tradition with Ireland as the premium beer of Ireland and the stout category of beer. This print campaign was charged with taking the Guinness products of bottles and cans and telling the consumer they don't always have to be at a pub in order to enjoy Guinness. Guinness has increased their product line outside of the pub, and this campaign will achieve increased sales of various Guinness products, including their glassware.

Copywriter: Daniel Sneed
Art Director: Daniel Sneed
Photography: Daniel Sneed

This is Texas - Palo Duro Canyon State Park print campaign

Palo Duro Canyon is the second largest canyon in the country. It's in Texas, yet only those in West Texas know it exists. This campaign was charged with creating brand awareness to new consumers. These print ads can easily translate into outdoor if needed. The concept is to show that PDC is in Texas, and the photography helps reinforce that. PDC is in Texas, it's not anywhere else. PDC is a Texas state park.

Copywriter: Daniel Sneed
Art Director: Daniel Sneed
Photography: Daniel Sneed