Nivea Men Skin Care Products

Bistro Brand Identity redux

Rirakkasu in Japanese means relaxation. This is a brand identity package for a high-end bistro.

NHL 2011-2012 Season Campaign

West Texas Showdown Street Fighter Tournament Poster

This is a poster for Tech Gaming League, a student organization that used to be at Texas Tech University. The TGL ran video game tournaments for various games such as Street Fighter and Halo. This poster is designed to appeal to the competitive community of Street Fighter players. It also has the ability to be re-size as a postcard for easier distribution.

Battlefield 3 print campaign. Three-shot

This is a three-shot campaign for the video game Battlefield 3 developed by DICE and published by Electronic Arts.

The concept is to show the intensity of the game and having copy reinforce what's already being shown through the dynamic visual. The copy is used a subtle part of the ad. The selling point is the visual itself.

ATI Radeon Graphics Card Campaign

In this three-shot campaign for ATI Radeon Graphics, I wanted to use high-resolution close-ups of key figures in today's PC game icons. Games featured are Battlefield 3, Medal of Honor, and Crysis 2.

Battlefield 3 PC game web/print ad

Battlefield 3 is EA/DICE's upcoming first-person shooter slated to released later for the fall holiday season. There is no confirmed date, so I simply made one up. DICE's previous game called Battlefield 2 used a similar theme to its logo, so I simply created this teaser-style ad promoting Battlefield 3. The target audience of gamers will identify with it immediately.

Final Texas Tech College of Engineering Poster

Texas Tech Engineering poster being sent out to over 2,000 prospective students. The charge was to design a poster with iconic elements of Texas Tech along with Engineering elements. I went through three different concepts to get to this grunge-style design.

The dimensions are 24 x 36.

Lego Store Signs

I integrated my Lego "Go anywhere" campaign with store signs.

These signs would be displayed in Lego sections in retail stores carrying Lego products. The concept is to have each Lego product line, such as the City product, have signs that correlate the product with the real-world setting.

Tech Engineering Poster

When I had to concept for this project, I first came up with three different ideas: Grunge, Retro, and Modern. My senior editor preferred the grunge theme, so I went with it. The charge was to create a poster for prospective engineering students for Texas Tech University. The poster was to have a calendar at the bottom, and to be Tech themed with subtle engineering elements, as seen in the engineering photos.

The ultimate goal of the poster was to create something that a student would want to hang up on their wall and it would be a constant reminder to them of Texas Tech.

This project is a work in progress and as soon as I complete it, I will put the finalized version up on here.

College of Engineering Job Fair

The College of Engineering Job Fair was titled "Network". I had to design all signs for the fair. These are some pictures of the various signs I designed for the fair. Everything had to be branded and themed accordingly. Thousands of students attend this job fair every year, and I was excited to be part of designing the theme for this year's job fair.

The Order of the Engineer Campaign

This was a challenging, yet exciting design to create. Previously the Order of the Engineer's design efforts were bland and out-dated. I was asked by my senior editor to come up with something modern, but to still keep within the brand of the college and the tradition of the Order of the Engineer.

Copy - Daniel Sneed
Art Direction - Daniel Sneed
Image - Daniel Sneed

Poster

























Digital Card

Advisor Survey Online Ad

This ad is a poster for the College of Engineering's advising office. The charge was to create a poster that would catch the eyes of students and motivate them to go online to take a survey grading their advisors.

Copy - Daniel Sneed
Art Direction - Daniel Sneed
Photography - Texas Tech University

Design work from graphic design job Fall 2010

Here are a few samples of the design work I have done in my graphic design job at the Whitacre College of Engineering at Texas Tech University.

Engineering Opportunities Center Poster






















































Signage for EOC office




















Engineering Kick-off T-shirt design. Worn by approximately 3,000 students.

Houston Dynamo outdoor campaign

Houston Dynamo are an established soccer team in Houston, Texas that play in Major League Soccer. This outdoor campaign establishes attitude change toward soccer, and strikes curiosity in the team without insulting current fans.

Copywriter: David Redd
Art Director: Daniel Sneed
Photography: Daniel Sneed

Rirakkasu Japanese bistro brand identity

This japanese bistro is refine and elegant. It is for high-end clientele, and the menu selection is small due to the chef being one of the country's best. The bistro's design is one of Asian theme with a relaxing green color scheme. The bistro is in Chicago right in the heart of Chicago's theater/arts district.

Art Director: Daniel Sneed


Business Card















Envelope
















Letterhead

Lego print ad campaign

This Lego print campaign creates a new attitude toward what one can do with Lego. The campaign allows the reader to imagine where they can go with Lego. No matter the age of the person, Lego can allow a person to literally go anywhere within their mind. The challenge was to take real Lego products from the City product line and directly relate them to the real-world situations.

Copywriter: Daniel Sneed
Art Director: Daniel Sneed
Photography: Daniel Sneed

Houston Aeros outdoor campaign

In the past the Houston Aeros hockey club had weak advertising campaigns. Instead of focusing on the game of hockey, their campaigns were focused more on family entertainment, or using slaptick humor to motivate people to buy tickets to the games. This outdoor campaign was charged with changing the Houston Aero's old image into a new one that educates new fans of hockey without insulting existing ones. The concept is to show the faces of Houston Aeros players and their game-face expressions. The campaign would be placed in high-traffic areas of Houston specifically around I-10, I-45, Loop 610, and I-59. The campaign will give the reader a mental game as they will see a variety of these boards throughout the Houston area and will be able to tie back with what the Houston Aeros want to achieve, which is a championship.

Copywriter: Daniel Sneed
Art Director: Daniel Sneed
Photography: www.aeros.com

BAWLS energy drink print campaign

Bawls Energy has always had a very weak advertising campaign. They're sold in niche market stores, and not many people know about them except for gamers. In a world of energy drink competition, BAWLS' has many advantages over their competitors: their distinctive bottle design with the textured bumps and their niche appeal to gamers.

This campaign focuses on the Halo video game and directly tying that to Bawls Energy. Gamers will appeal to these ads because of the popularity of the Halo video game, and the relation of Bawls to video games.

Copywriting: Daniel Sneed
Art Directer: Daniel Sneed
Photography: Daniel Sneed